For Hockey Associations, Academies & Leagues

If You Can Measure It,
You Can Improve It.

Enhance your league, association or academy by developing players objectively โ€” with data captured on the ice during tryouts, practices and games throughout the season.

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Associations
Tryouts, evaluations & season-long monitoring
๐ŸŽ“
Academies & Leagues
ID camps, showcases & league-wide programs
Same technology trusted by
USHL
WHL
BCHL
Now in Alberta
What We Stand For

Two ideas, and we build everything around them.

01

Pro-level measurement
should be accessible.

The technology that evaluates junior and pro prospects has no business stopping at the elite level. As the authorized Drive Hockey distributor for Alberta, our job is to get it onto community ice โ€” with no equipment for your association to buy, no software licence to carry, and no technical staff to hire.

02

Measurement is what
drives real results.

Opinions don't compound. Numbers do. When every skater is measured the same way on the same ice, coaches can coach to actual gaps, athletes train with a target, and you can show a parent or a board precisely what changed between September and March.

What We Do

Built for the people who run the program.

We work with the decision-makers โ€” association presidents, hockey directors and academy operators who need evidence, not anecdotes.

Reviewing analytics data
01

Hockey
Associations

When a parent asks why their kid was placed where they were, you should have an answer with a number behind it. Objective skating data across every age group, captured at your tryouts.

  • Tryout & evaluation data by age group
  • Defensible, documented selection decisions
  • Season-long development tracking
  • Director summaries across your whole program
  • Parent-ready reports you can send home
  • Year-over-year athlete profiles
Talk to Us โ†’
Drive Hockey sensor kit
02

Academies
& Leagues

Prove your program develops players. Show measurable gains from intake to season end โ€” the evidence that wins enrollment and keeps families renewing.

  • ID camp & showcase analytics
  • Intake-to-outcome development evidence
  • Reports branded to your academy
  • League-wide evaluation programs
  • Coach and staff dashboard access
  • Recurring seasonal partnerships
Partner With Us โ†’
"The BCHL is always looking at ways to provide our teams and our athletes with the best resources possible. After they were able to provide important data about our players at last year's event, we were happy to have them do the same thing this year."
โ€” Steven Cocker, Commissioner  ·  BCHL
The same technology, now available to Alberta associations and academies through Ice Cold Analytics.
Why Directors Call Us

The four problems you already know about.

Every director we speak with raises the same issues. Here is how objective data addresses each one.

"I can't prove our program actually develops players."
Measure every athlete at intake, then again through the season. Development stops being a claim in your brochure and becomes a number you can put in front of a parent, a board, or a sponsor.
"Nothing separates us from the program across town."
Ice Cold Analytics is the authorized Drive Hockey distributor for Alberta. The programs that move first hold a capability their competitors cannot buy elsewhere in the province.
"My coaches won't adopt another piece of software."
They don't have to. We bring the equipment, run the session, and deliver finished reports. No installation, no training day, no new system for your staff to learn.
"Parents question every evaluation decision we make."
Hand them a report instead of an explanation. When speed, acceleration and conditioning are measured the same way for every skater, the conversation changes from opinion to evidence.
How It Works

Sensors on your ice. Reports in minutes.

Accessible means accessible. Your association buys no hardware and your coaches learn no software.

1

We set up

Location anchors go on the outside of the glass and sensors strap to shoulder pads. About 15 minutes, and no arena internet required.

2

Your coaches run the ice

Nothing changes about your session plan. There is no equipment for your staff to operate and no system for them to learn.

3

Reports come back

Over 20 skating metrics per athlete, benchmarked by age group, ready within minutes for you, your coaches and your families.

See the Full Process & Sample Report โ†’
Get In Touch

Let's talk about real, objective athlete development.

Most conversations start with a phone call or a coffee. Tell us about your program and we will walk you through what a session would look like on your ice.

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Presidents & Hockey Directors

Bringing objective data to your tryouts, evaluations or season-long player monitoring.

Start the Conversation
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Academy & League Operators

Analytics partnerships for ID camps, showcases and league-wide evaluation programs.

Partner With Us

Contact Details

Reach out directly or fill in the form and we'll respond within 24 hours.

Phone780.918.6405
Emailicecoldanalytics@shaw.ca
LocationBeaumont / Edmonton, AB
Technology PartnerAuthorized Drive Hockey Distributor โ€” Alberta